While there were so many amazing nominees, we can't help but humble brag just a tiny bit.
The Beauty Independent Innovation Awards program is the industry’s most robust recognition platform for the innovators and leaders of the Beauty industry with a mission to honor innovation and recognize excellence, hard work, and success in a range of beauty categories.
The competition is always fierce when you're going up against more than 2,000 nominees and there is no shortage of products and services taking the beauty industry to unprecedented levels of growth.
The winners were chosen by a group of judges who are senior-level marketing and beauty professionals that have personally worked within the industry.
While validation from another person isn't something to strive for in everyday life, we do appreciate the recognition of the industry's top leaders, as it confirms what our loyal customers already know: our clean, effective formulas deliver impressive results.
Speaking of customers, we know it matters to our tribe to know that independent institutions like this one are cosigning that the bottles sitting on their counter are the best of the best among a sea of brands.
It's a huge honor to be recognized amongst such a diverse and innovative selection of nominees and it fuels us to keep creating products that are not only loved by our customers, but also recognized by our industry.