Skin Goals: Smoothing + Plumping

Skincare in your 30s was easy, right? Luckily, your 40s only require a minor tweak of your existing skincare routine.

Since we want to stimulate collagen production at this age, we’re adding a must-have product to help maintain elasticity. Hello, firm skin!🖐 Instead of sifting through endless pricey products, talk to your derm first; they’ll know where to start.

In the meantime, no b.s. has got you covered with the perfect skincare tips to give you a boost.

Biggest Skin Sin

Many women tend to go overboard with products and procedures to overcompensate. It’s expensive and might end up doing more harm than good.

Talk to your dermatologist before you cause possible damage or irritation to your skin.

Reach For: Retinol + Vitamin C

Aside from daily use of SPF, a retinol cream at night and a serum during the day will make a huge difference to your skin. Even if you spent your 30's doing the bare minimum, it's never too late to protect your money maker! 

Retinol helps minimize your fine lines (although we honestly adore when women rock their well-deserved creases) and vitamin c is a natural antioxidant that helps brighten (not lighten) your skin. This combo offers the opportunity for a glow that won't quit! 

No B.S. Product of Choice

There’s a reason our Fresh + Smooth Duo is one of our top sellers.

Both the Retinol Night Cream and Vitamin C + E Serum do an amazing job at tackling the most common skin concerns without the hassle of an over-complicated routine.

For fine lines, dark spots, acne scars, or dull skin, these skin-loving products have your back.

freash and smooth duo no bs skincare
Buy the Fresh + Smooth Duo >

Recommended Routine

Step 1: Cleanser.

Whether you wash your face 2x a day or once, make it a gentle cleanser that breaks down makeup and debris from every pore. Get the Gentle Foaming Cleanser.

Step 2: Toner.

Refresh and cleanse with a toner that balances oil production and keeps breakouts to a minimum. Our Purifying Toner contains salicylic acid to beat any unwanted blemishes.

Step 3: Serum.

Serums can be moisturizing but they aren’t moisturizers. You’ll mainly see serums that target specific concerns. To brighten up acne scars or dark spots, our Vitamin C + E Serum is what you need.

Step 4: Moisturizer + Protection.

Moisturize and protect all day for the healthiest skin! Our Moisturizer with SPF 20 is a true multitasker that gets you the protection you need all day long with the right amount of hydration and no greasiness.

At night:

Repeat steps 1-2. Apply the Retinol Night Cream on clean skin and let it absorb - it also doubles as an eye cream. It’s best to start your night routine about an hour before going to bed so that all of that goodness stays on your skin, not your pillow.

If you're using the Retinol Night Cream, it's best to skip the serum at night so that you don't have two treatments competing for absorption.

The Retinol Night Cream hydrates plenty but if you’re in need of even more hydration, our Day + Night Hyaluronic Cream is rich enough to have you waking up with smooth, supple skin. For best resutls, layer this on top of the Retinol Night Cream.


Who doesn’t love some me time? Indulge your pores in a purifying hiatus with our Charcoal Peel Off Mask. Painlessly peel away the stress and any lingering nasties that can clog up pores.


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