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The Master Routine

Regular price $290.00 Sale price $495.00


Low stock


Get absolutely all our No B.S. sensitive-skin-approved formulas for the deepest clean, brightest glow, and smoothest complexion you've ever had! The Master Routine takes the guesswork out of skincare with all the essentials for healthy, happy skin + our cool AF signature tote bag, in a beautiful giftable box.

Original Bundle Includes 12 products + a gift
  • Foaming Cleanser (160 ml/5.4 fl oz)
  • Purifying BHA Facial Toner (150 ml/5 fl oz)
  • Caffeine Eye Cream (15 ml/0.5 fl)*
  • Vitamin C + E Serum (30 ml/1 fl oz)
  • Pure Hyaluronic Acid¬†Serum (30 ml/1 fl oz)
  • Day + Night Hyaluronic Cream (60 ml/ 2 fl oz)*
  • Collagen Moisturizer w/ SPF 20 (50 ml/ 1.7 fl oz )
  • Antioxidant CoQ10 Cream (30 ml/1 fl oz)
  • Retinol Night Cream (30 ml/1 fl oz)
  • Charcoal Detox Peel-Off Mask with Niacinamide (90 ml/3 fl oz)
  • All-Day Healing¬†Pimple Patches (36 patches)
  • Hydrating Hand + Body Moisturizer
  • Severely Allergic to B.S. Signature¬†Tote Bag


MEGA Master routine includes 4 additional products:

  • Rejuvenating Niacinamide Serum (30 ml/1 fl oz)
  • Intensive Overnight Acne Patches (36 ct)
  • Natural Deodorant with No Bad Stuff (2.5 oz)
  • Collagen Radiance Gummies (40ct)


Foaming Cleanser:

  • Dissolves makeup and pore debris
  • Moisturizes as it cleanses
  • Provides antioxidant protection against free radicals

Purifying BHA Facial Toner:

  • Draws out dirt, oil, and debris from pores
  • Fights and protects against blemish-causing bacteria
  • Refreshes, hydrates, and revitalizes skin
  • Helps prevent ingrown hairs

Caffeine Eye Cream:

  • Stimulates¬†microcirculation to help reduce swelling.
  • Delivers a more "awake" look.
  • Minimizes dark circles and puffy eyes.

Vitamin C + E Serum:

Achieve healthier-looking skin and a smoother, glowing complexion after only 4 weeks with Ferulic Acid, Gotu Kola, Hyaluronic Acid and collagen-boosting Vitamins C and E. 4 out of 5 consumers felt their skin refreshed after a single use, a more even skin texture and radiance after only 2 weeks.*

  • Boosts skin repair and turnover
  • Protects skin from aging free radicals
  • Hydrates and plumps
  • Brightens and tightens dull skin

* Based on a 4-week consumer study.

Pure Hyaluronic Serum

  • Replenishes skin with long-lasting moisture
  • Helps visibly smooth the look of dryness and fine lines
  • Gives the skin plumper, bouncier feel

Day + Night Hyaluronic Cream:

  • Multi-layered moisture
  • Improves the appearance of fine lines
  • Plumps skin
  • Absorbs quickly

* NOW comes in a more sustainable aluminum bottle. Same formula. Same Amount. Same price

Collagen Moisturizer with SPF 20:

  • Defends against damaging UVA rays
  • Hydrates and protects skin
  • Soothes redness and inflammation

Antioxidant CoQ10 Cream:

  • Supports collagen and elastin for plumper, firmer-looking skin¬†
  • Reinforces the moisture barrier to protect skin against daily environmental aggressors
  • Hydrates, smooths, and boosts glow with a veil of non-greasy moisture

Retinol Night Cream:

  • Resurfaces and refines skin texture
  • Reduces fine lines and early signs of aging
  • Minimizes the appearance of pores
  • Makes skin more supple and firm over time
  • Reduces acne scars

Charcoal Detox Peel-Off Mask with Niacinamide:

  • Painlessly draws out impurities and toxins
  • Absorbs excess oil
  • Exfoliates pore-clogging skin cells
  • Provides antioxidant protection
  • Brightens and nourishes

All-Day Healing Pimple Patches:

  • Waterproof and non-irritating
  • Highly absorbent
  • Minimizes scarring
  • Promotes quick, discreet healing
  • Use day or night to minimize breakouts

Hydrating Hand + Body Moisturizer

  • Hydrates dry, rough skin
  • Softens and smooths
  • Reduces flaking and cracking



Wash away the BS with the Foaming Cleanser twice a day. Spray the Purifying BHA Facial Toner right on your face and use a cotton pad to swipe it across freshly cleansed skin or let it absorb into your skin if you're looking for more hydration.


Dab a pea-sized amount of Caffeine Eye Cream onto your ocular bone and tap (don't rub!) until fully absorbed. Pat on 2-3 drops of the Vitamin C + E Serum and wait a few minutes to let the serum absorb into the skin.


Add a dose of hydration during the day with the Antoxidant CoQ10 Cream and Day + Night Hyaluronic Cream and finish off with a layer of protection with the Daily Moisturizer with SPF 20.

Give yourself a full body rubdown after bathing or whenever you need to quench that thirst. Slather the Body Moisturizer on when the skin is still a little damp from the shower or bath to lock moisture into the skin.


Tap on a pea-sized amount of the Caffeine Eye Cream and let it fully absorb. Follow up with 2-3 drops of Pure Hyaluronic Serum, one pump of Retinol Night Cream to cover your face and neck, and layer the Day + Night Hyaluronic Cream on top. (be sure to wash off the Night Cream and use SPF the next morning!).


When your skin needs some extra loving, spread the Charcoal Mask on thick over clean skin and peel away stubborn pore residue after 20 minutes. Follow up with your choice of Purifying Toner, Vitamin C + E Serum, or Antioxidant CoQ10 Cream. 

Whenever you see a pimple creeping up, stick on a Healing Acne Patch to clean, dry skin. Press for 3 seconds and you’re done! Change the patch every 6 hours as needed. 

Pro Tip: Take it slow when adding multiple new products to your routine. Instead of using all your new products at once (I know, it's tempting!), use 1 or 2 products at a time before introducing the next one. Everyone's skin is different so you'll want to ease into a new regimen to be able to understand how your skin is taking to each individual product.


Foaming Cleanser (pH level: 7.3-8.3):

Aqua/Water, Aloe Barbadensis Leaf Juice (SC)(S)(H), Lauramine Oxide (S), Cocamidopropyl Betaine (S), Glycerin (H),  Lavandula Angustifolia (Lavender) Oil (S), Camellia Sinensis (Green Tea) Leaf Extract (SC)(AX)(H), Cucumis Sativus (Cucumber) Seed Extract (EM)(SC), Caprylyl Glycol(H)(EM), Phenoxyethanol (P), Ethylhexylglycerin(P)

Purifying BHA Facial Toner (pH level: 3.7-4.7):

Aqua/Water, Polysorbate 20 (SC), Glycerin (H)(SC), Camellia Sinensis (Green Tea) Leaf Extract (SC)(AX), Glycyrrhiza Glabra (Licorice) Root Extract (SC)(AX), Cucumis Sativus (Cucumber) Seed Extract (EM)(SC), Lavandula Angustifolia (Lavender) Oil (S), Melaleuca Alternifolia (Tea Tree) Leaf Oil (AX)(S), Salicylic Acid (EX), Hamamelis Virginiana (Witch Hazel) Water (A), Phenoxyethanol (P), Ethylhexylglycerin(P)

Caffeine Eye Cream (pH level: 4.50 ‚Äď 5.50):

Aqua/Water, Caffeine (AX), Squalane (EM)(SC), Sodium Hyaluronate (Hyaluronic Acid) (H)(SC), Carthamus Tinctorius (Safflower) Seed Oil (AX)(EM), Cetearyl Alcohol (EM)(ES)(S), Cyclopentasiloxane (EM),  Capric/Caprylic Triglyceride (EM), Polysorbate 60 (EM) (T), Propanediol  (H), Isopropyl Myristate (EM), Chenopodium Quinoa Seed Extract (SC), Sodium Benzoate (P), Potassium Sorbate (P), 1,2-Hexanediol (H)(EM), Caprylhydroxamic Acid (P), Dimethiconol (EM), Citric Acid (PH)(P)

* Caffeine Eye Cream now comes in NEW aluminum packaging. Same formula. Same amount. Just more sustainable packaging!

Vitamin C + E Serum (pH level: 4.3-5.6):

Aqua/Water, Sodium Ascorbyl Phosphate (Vitamin C) (AX), Tetrahexyldecyl Ascorbate (Vitamin C)(SC)(AX), Tocopheryl Acetate (Vitamin E) (SC)(AX), Tocopherol (Vitamin E) (SC)(AX), Propanediol (H), Glycerin (H)(SC), Sodium Hyaluronate (Hyaluronic Acid)(H)(SC), Avena Sativa (Oat) Bran Extract (SC), Vaccinium Angustifolium (Blueberry) Fruit Extract (AX), Camellia Sinensis (Green Tea) Leaf Extract (SC)(AX), Centella Asiatica (Gotu Kola) Extract (SC), Glycyrrhiza Glabra (Licorice) Root Extract (SC)(AX), Punica Granatum (Pomegranate) Fruit Extract (AX), Ferulic Acid (AX), Xanthan Gum  (T) (ES), Decyl Glucoside (S), Hydroxyethylcellulose (T), Arginine (SC), Ethylhexylglycerin (P), Citric Acid (PH)(P).

Pure Hyaluronic Serum:Aqua/Water, Sodium Hyaluronate (H)(SC),Phenoxyethanol (P), Ethylhexylglycerin(P)Day + Night Hyaluronic Cream (pH level: 5.0-7.0):Aqua/Water, Sodium Hyaluronate (H)(SC), Simmondsia Chinensis (Jojoba) Seed Oil (EM), Polyacrylamide (ES), C13-14 Isoparaffin (EM), Squalane (EM)(SC), Prunus Armeniaca (Apricot) Kernel Oil(SC), Laureth-7 (ES)(S), Phenoxyethanol (P), Ethylhexylglycerin (P).

Collagen Moisturizer with SPF 20 (pH level: 4.0-5.5):

Acrylates/C10-30 Alkyl Acrylate Crosspolymer (T), Algae Extract (H)(SC), C12-15 Alkyl Benzoate (EM)(SC), Aqua (Deionized Water), Butylene Glycol (H)(SC), Butyrospermum Parkii (Shea) Butter (SC)(EM), Camellia Sinensis (Green Tea) Leaf Extract (H)(SC)(AX), Caprylic/Capric Triglyceride (EM), Carbomer (T), Cetearyl Alcohol (S)(T)(ES), Cetearyl Glucoside (S) (ES), Citric Acid (AX), Citrus Aurantium Dulcis (Orange) Oil (S), Cocos Nucifera (Coconut) Oil (EM)(SC), Ethoxydiglycol (H), Ethylhexylglycerin (P), Fucus Vesiculosus (Seaweed) Extract (AX), Glycerin (H)(SC), Hyaluronic Acid (H), Hydrolyzed Collagen (EM)(H)(SC), Isopropyl Myristate (EM), Isostearyl Palmitate (EM) (ES), Mangifera Indica (Mango) Seed Butter (SC), Moringa Oleifera (Moringa) Oil (SC), Palmitoyl Tripeptide-1 (SC), Palmitoyl Tetrapeptide-7 (SC), Phenoxyethanol(P) , Polysorbate 20  (S), Punica Granatum (Pomegranate) Extract (AX), Retinol (Vitamin A) (SC), Saccharide Isomerate (H), Sodium Citrate, Sodium Hydroxide, Sodium PCA (H), Tetrahexyldecyl Ascorbate (Vitamin C) (AX), Theobroma Cacao (Cocoa) Seed Butter (EM), Tocopheryl Acetate (Vitamin E) (AX).

Antioxidant CoQ10 Cream (pH level: 5.0-7.0): 

Aqua/Water, Simmondsia Chinensis (Jojoba) Seed Oil (EM), Prunus Armeniaca (Apricot) Kernel Oil (EM), Squalane (EM), Sodium Hyaluronate (Hyaluronic Acid) (H), Ubiquinone (Coenzyme Q10) (AX), Laureth-7 (ES)(S), Polyacrylamide, C13-14 Isoparaffin (EM), Phenoxyethanol (P), Ethylhexylglycerin (P)

Retinol Night Cream (pH level: 4.8-5.8): 

Aqua/Water, Caprylic/Capric Triglyceride (SC), Cetearyl Olivate (ES), Glycerin (H)(SC), Sorbitan Olivate (ES)(S), Helianthus Annus (Sunflower) Seed Oil (EM)(SC), Tocopheryl (Vitamin E) Acetate (SC)(AX), Aloe Barbadensis Leaf Juice (SC), Punica Granatum (Pomegranate) Fruit Extract (AX), Lavandula Angustifolia (Lavender) Oil (S), Sodium Hyaluronate (PH), Saccharide Isomerate (H), Retinyl Palmitate (SC), Hydroxyethylcellulose (T), Xanthan Gum (T)(ES), Phenoxyethanol (P), Ethylhexylglycerin (P)

For the most up-to-date ingredients, please refer to the product packaging.

Customer Reviews

Based on 6 reviews

Here‚Äôs the thing ‚ÄĒ I absolutely love your products. I‚Äôve been using NO BS for years now and have spent thousands. However, it really bums me out that you guys send messages saying you‚Äôre having a huge sale and simply have this $400+ sign that‚Äôs marked through and then the regular $200-$250 price tag written as the discount ‚Äúdeal,‚ÄĚ yet it is ALWAYS that much. Your loyal customers see this and it‚Äôs offensive. I‚Äôm sure it works amazingly on new people but maybe actually provide the 50% discount (or other discounts) to repeat customers from time to time. I imagine you‚Äôre adding up everything USAividually and then mentioning the price discount for buying a bundle, but that is NOT a sale ‚ÄĒ that is simply how bundle packages work. I also think you guys should change the dispenser bottle for the antioxidant cream. It doesn‚Äôt dispense well (ever!). And I‚Äôd also recommend that you change the eye cream dispenser (again) to dispense less at a time. You changed the eye cream bottle to be significantly smaller but now it dispenses too much and so the bottle gets used up faster. Before the bottle contained too much in my opinion so it made sense, but now I can‚Äôt help but feel it was made smaller and dispenses more intentionally to run out faster. These are things that your repeat customers notice. It‚Äôs important to remember we aren‚Äôt dumb.

With all that said, I would give you guys 5 stars because the products work wonderfully and are way more affordable than most products out there. I‚Äôve had random little problems here and there (which happens!! especially when you‚Äôve ordered as much for as long as I have) and customer service has always been beyond fantastic. Seriously, y‚Äôall are a pleasure and your skincare products make me the pretty man I want to be. I only wish you‚Äôd stay completely true to the ‚ÄúNO BS‚ÄĚ concept. I want to be notified of deals, but not fake ones.

Thanks and cheers to continuing to be amazing!

(age 34 but totally pass as 29 cus of y’all xoxo)


I bought this and it did wonders for my skin!! But... No B.s. promises no bs. But then they have fake sales where they mark up the price. Say it's 50% off an then sell it for the same amount they always have...that seems like bs to me. I got excited when i got an email about a sale cause I wanted to restock for them to show no differences in price.... I like the product but why is you lieing no bs???

Nadia a.

Skincare heaven. My go-to gift for when I need something thoughtful and special for family and friends.

I recently bought one for myself after using a bunch of USAividual products (my faves are the eye cream, vitamin c, retinol and coq10). This was great value, and you get so many gifts and surprises that makes you fee really special.


My favorite skin care routine, forever and always. I√Ę‚ā¨‚ĄĘve been using No BS for a few of years now and have surprisingly never left a review - I felt moved to when I took a moment to realize how much it has improved my skin and has given me something to look forward to everyday these past couple of years throughout this pandemic and beyond. I√Ę‚ā¨‚ĄĘve grown to love the grounding/meditative routine of taking care of my skin everyday and can√Ę‚ā¨‚ĄĘt get over how effective each product is. It√Ę‚ā¨‚ĄĘs helped me maintain the very best skin I√Ę‚ā¨‚ĄĘve ever had my whole life! I√Ę‚ā¨‚ĄĘve tried other products but always come back to old faithful. Thank you for being amazing.



First time user, long time lover. Bought this set to try out No BS for the first time. My skin has never looked better! Only been using for a few days but WOW! All previous breakouts are clear and no new pimples in site. My skin looks soft and plump. I am so happy

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