No B.S. Goodness: Retinol

No B.S. Goodness is a mini-series highlighting the power players in our clean, potent formulas. Learn more about No B.S. ingredients here.


When it comes to anti-aging, retinol is the undisputed queen. She’s Oprah, she’s Gisele, she’s Michelle Obama. She’s got confidence, she’s got class, and she’s got the resume to back up all the hype. We’re here to tell you all about this queen of queens and give you the real tea on why you need retinol in your life.

What is Retinol?

Retinol is a specific type of vitamin A and part of a class of anti-aging skincare ingredients called retinoids. Retinol can be naturally found in food and is even used as an ingredient in nutritional supplements.

Retinol is a specific ingredient, but these days, most peeps are using the word retinol to refer to any one of a large number of vitamin A derivatives. Kind of like how we use the word Kleenex for any kind of facial tissue.

Why We Love Retinol

Retinol speeds up skin cell turnover, which can help erase fine lines, soften your skin texture, minimize breakouts, and reduce dark spots. It’s especially good at fading stubborn acne scars that don’t respond to other ingredients. Basically, retinol does everything you have ever dreamed of. It’s that good!

So what’s the catch? Because retinol kicks your skin cell production into overdrive, it can cause irritation and redness if you use too much, too fast. We recommend starting slowly by applying retinol every other night until your skin has time to adjust to all of the skin-smoothing goodness.

When it comes to finding the right form of retinol, we have an undisputed fave: retinyl palmitate. This vitamin A ester is one of the gentlest forms of retinol, but still packs all the skin-smoothing bennies you want.

Shutting Down the B.S.

You might have heard some whispers about retinol, but don’t believe the trash. Retinol is regularly recommended by dermatologists, estheticians, and skin scientists. Period. Just ask our CEO! She’s been using retinol since she was a teenager thanks to her dermatologist's recommendations! One of the biggest retinol myths is that it increases your sensitivity to sun exposure. This myth has been thoroughly busted by numerous dermatologists. That said, this isn’t an excuse to skimp on your sunscreen. The sun causes aging, skin damage, and skin cancer. Don’t play with that shit.

Even though it won’t make your skin more sun sensitive, you should still only apply retinol at night because retinol breaks down when it’s exposed to light. So, if you apply it in the morning, it just isn’t going to work as well.

Find it In

Retinol Night Cream.

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