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no bs skincare guide 50


Skin Goals: Rejuvenation

You are just getting started! You radiate that same glow from your 20’s thinking of all the possibilities in front of you in your 50s.

As you maintain your youthful spirit, let us help you maintain your youthful skin. At this age, a loss of collagen and elasticity is normal and can be reduced with the right products to help you plump, brighten, and moisturize your skin.

Biggest Skin Sin

Maintaining a low-maintenance skin care routine. This is the time to double up on your regimen, especially if you were not particularly skin care savvy in your 20s and spent a majority of your time exposed to the sun. This doesn't mean you need to start spending hundreds of dollars on a routine.

Reach For: Exfoliants + Hydration + Retinol

As you age gracefully, skin tends to get dryer, making super-hydrating moisturizers your new BFFs. Shuffle these babies into your regimen and you’re golden.

Always make sure you’re talking to your dermatologist to get the right products for you and preventing any unintentional damage.

No B.S. Product of Choice

Our Gentle Renewal Trio is the perfect solution to most of your skin concerns. It comes with the Vitamin C + E Serum, Antioxidant Coq10 Cream and Caffeine Eye Cream. 

The No B.S. Antioxidant Coq10 Cream is your one-stop product for hydration and firming. It works to support collagen and elastin for plumper, firmer-looking skin. Say goodbye to sagging skin! 

For an extra boost of hydration to the delicate eye area, our Caffeine Eye Cream is a must. It helps to depuff under-eyes and smooth any fine lines and wrikles.

The Vitamin C + E Serum also has hyaluronic acid and helps the reduction of dark spots, acne scars and dull skin. It will give you an instant dewy finish that will help your inner glow shine on the outside. No more dry or flaky skin! 

Buy the Gentle Renewal Trio ->

Recommended Routine


Step 1: Cleanser.

Whether you wash your face 2x a day or once, make it a gentle cleanser that breaks down dirt and debris from every pore. Get the Gentle Foaming Cleanser.

Step 2: Toner (depending on your skin type) 

Not necessary but if you’re on the oily side, you can consider adding a toner to your routine. We recommend our Purifying Toner, of course. 

Step 3: Serum

Serums can be moisturizing but they aren’t moisturizers. You’ll mainly see serums that target specific concerns. To brighten up acne scars or dark spots, our Vitamin C + E Serum is what you need.

If you want to go above and beyond on your skin care routine, you can also use the Pure Hyaluronic Serum for added hydration and brightening.

Step 4: Eye Cream

It is not enough to only have caffeine in your morning coffee. You need it in your eye cream, too! Our Caffeine Eye Cream is perfect for reducing puffiness and those pesky bags under your eyes. You’ll look and feel more awake. 

Step 5: Moisturizer

Make sure you get all the hydration you need with the Day + Night Hyaluronic Cream or the Antioxidant CoQ10 Cream. Dab a pea-sized amount (you really don’t need too much product) and spread it on evenly. You can use both moisturizers if you have extra dry skin, but it is not necessary!

Step 6: Protection

Protect all day for the healthiest skin! Our Moisturizer with SPF 20 is a true multitasker that gets you the protection you need all day long with the right amount of hydration and no greasiness.

Best skincare routine for your 50's

At night:

Repeat steps 1-4. If you’re using the Day + Night Hyaluronic Cream or the Antioxidant CoQ10 Cream, apply that next. If not, apply the Retinol Night Cream on clean skin and let it absorb. It’s best to start your night routine about an hour before going to bed so that all of that goodness stays on your skin, not your pillow.

Note: If you're using the Retinol Night Cream, it's best to skip the Vitamin C + E serum at night to let the Retinol work its magic.




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