No B.S. Goodness: Vitamin C for the skin

No B.S. Goodness is a mini-series highlighting the power players in our clean, potent formulas. Learn more about No B.S. ingredients here.


Vitamin C, also known as L-ascorbic acid, comes from foods such as citrus fruits, tomatoes, and potatoes. It's mainly used in skin care for its collagen synthesis and antioxidant properties.

Why We Love Vitamin C

The high-concentration antioxidants are designed for optimized absorption through the skin and have been proven in peer-reviewed research to help prevent damage from free radicals, which can lead to the appearance of premature aging. Vitamin C for skin can also improve the look of fine lines, wrinkles, and discoloration.

Shutting Down The B.S.

Some people think that vitamin C isn’t effective once it turns yellow-brown but the truth is, that it is still effective, just not as effective. When vitamin c and oxygen react, the new ingredients formed are yellow-brown in color. The more vitamin C there is in your serum, the clearer it will be. The more ‘oxidation products’ there are in your vitamin C serum the browner it will be. The change of color is a sign that 15%-25% potency is reduced. It all depends on the vitamin C serum shelf life.

Find It In

Vitamin C + E Serum

Body Moisturizer

Facial Moisturizer with SPF 20