No B.S. Goodness is a mini-series highlighting the power players in our clean, potent formulas. Learn more about No B.S. ingredients here.
Hyaluronic Acid (HA) sounds scary, but don’t worry, it is just as No B.S. as the rest! It's something we naturally produce in our bodies but as we grow older, we produce less HA so it becomes harder for our skin to preserve its natural moisture, resulting in the inevitable loss of our skin’s firmness and plumpness.
Why We Love Hyaluronic Acid
We use HA in a lot of our products because we know that hydration is key to healthy skin. Hyaluronic Acid has the ability to replenish our skin's moisture by holidng up to 1,000 times its weight in water and capturing moisture from the environment. At the same time, it revitalizes your skin’s outer layers for a softer, smoother, and more toned complexion. This hydration further aids in the diminishing of fine lines and wrinkles, so your skin can stay firm and supple all day long!
Shutting Down The B.S.
You may see articles talking about how Hyaluronic Acid’s molecular composure makes it incapable of penetrating the epidermis. Although true if applying direct hyaluronic acid as a core ingredient, when paired with other moisturizing ingredients (as we've done with our formulas), it's easily absorbed through the skin.